Is it viable to grow by hiring more? Digital efficiency is gaining ground over physical workforce expansion

In a context marked by the accelerated adoption of artificial intelligence in Latin America, companies capable of turning this technology into concrete business solutions are beginning to gain prominence within the regional technology ecosystem. The growing demand for automation, advanced analytics, and digital transformation has driven the development of new tools designed to address the needs of organizations across different sectors.  Against this backdrop, Amazon Web Services (AWS) granted the “Rising Star Consulting Partner of the Year” recognition for Northern Latin America to a company specializing in technology solutions and artificial intelligence. The distinction was presented during the AWS Partner Summit LATAM, one of the region’s leading events for innovation and cloud computing.

En un contexto marcado por la acelerada adopción de inteligencia artificial en América Latina, las compañías capaces de convertir esta tecnología en soluciones concretas para las empresas comienzan a ganar protagonismo dentro del ecosistema tecnológico regional. La creciente demanda de automatización, analítica avanzada y transformación digital ha impulsado el desarrollo de nuevas herramientas que buscan responder a las necesidades de organizaciones de distintos sectores.  En este escenario, Amazon Web Services (AWS) otorgó el reconocimiento “Socio Consultor Estrella Emergente del Año” (Rising Star) para Norte de Latinoamérica a una empresa especializada en soluciones tecnológicas e inteligencia artificial. La distinción fue entregada durante el AWS Partner Summit Latam, uno de los principales encuentros de innovación y computación en la nube de la región.

El mercado laboral en Colombia registró una tasa de desempleo del 9,2% en febrero de 2026, la cifra más baja para este periodo desde el año 2001, según los últimos datos reportados por el Departamento Administrativo Nacional de Estadística (DANE). Este indicador, que representa una reducción de 1,1 puntos porcentuales en comparación con el 10,3% del mismo mes en 2025, plantea un panorama de alta ocupación que, sumado a los incrementos en el salario mínimo, presiona a las juntas directivas de las empresas a buscar estrategias de eficiencia operativa. El fenómeno actual suscita un debate sobre si las organizaciones deben continuar con una expansión lineal de su personal o si la ruta óptima hacia la sostenibilidad económica radica en la transformación tecnológica y la automatización de procesos .  De acuerdo con las estadísticas de la Organización para la Cooperación y el Desarrollo Económicos (OCDE), el 20,2% de las empresas en el país reportan la incorporación de Inteligencia Artificial (IA) en sus estructuras operativas. Sin embargo, los datos reflejan una marcada asimetría entre la adopción por parte de los empleados y la implementación formal por parte de las organizaciones..

JumpCube has been recognized by Amazon Web Services as the 2026 Rising Star Consulting Partner of the Year for Northern Latin America , a milestone that reinforces our growth, technological evolution, and commitment to business transformation across the region. This recognition is part of the 2026 AWS Regional Partners of the Year Awards , which celebrate AWS Partner Network members that consistently deliver outstanding results, drive innovation, and create measurable value for customers. The Rising Star Consulting Partner of the Year category recognizes AWS Consulting Partners that have achieved significant year-over-year business growth. For JumpCube, this achievement is more than an award. It is a validation of the work we have been doing with companies that want to automate processes, integrate artificial intelligence into their operations, and build scalable technology solutions on AWS. From the beginning, our mission has been clear: to help organizations free up time, reduce operational complexity, and allow their teams to focus on what truly drives growth. Through our AI-powered automation platform, we help companies design and implement solutions that improve productivity, efficiency, and decision-making. Being recognized by AWS in Northern Latin America strengthens our vision of building useful, secure, and results-driven technology. It also confirms that the adoption of artificial intelligence and automation is no longer a future trend, but a present need for companies that want to compete, scale, and operate with greater agility. At JumpCube, we will continue driving business innovation from Latin America to the world, combining expertise in AI, automation, low-code, and AWS best practices to help more companies transform their processes and accelerate growth.  This recognition also belongs to our customers, partners, and team. Thank you for trusting JumpCube to help build the future of enterprise productivity.

JumpCube fue reconocido por Amazon Web Services como Rising Star Consulting Partner of the Year 2026 para Norte de Latinoamérica, un hito que reafirma nuestro crecimiento, evolución tecnológica y compromiso con la transformación empresarial en la región. Este reconocimiento forma parte de los AWS Regional Partners of the Year 2026, premios que destacan a los miembros de AWS Partner Network que han demostrado resultados sobresalientes, innovación y capacidad para generar valor real en sus clientes. En la categoría Rising Star Consulting Partner of the Year, AWS reconoce a los partners consultores que han mostrado un crecimiento significativo año contra año. Para JumpCube, este logro representa mucho más que un premio: es una validación del trabajo que venimos desarrollando junto a empresas que buscan automatizar procesos, integrar inteligencia artificial en sus operaciones y construir soluciones tecnológicas escalables sobre AWS. Desde nuestros inicios, hemos tenido un objetivo claro: ayudar a las organizaciones a liberar tiempo, reducir la carga operativa y permitir que sus equipos se enfoquen en lo que realmente impulsa el crecimiento. A través de nuestra plataforma de automatización con IA, acompañamos a compañías en la creación de soluciones diseñadas para mejorar productividad, eficiencia y toma de decisiones. Ser reconocidos por AWS en Norte de Latinoamérica fortalece nuestra visión de seguir construyendo tecnología útil, segura y orientada a resultados. También confirma que la adopción de inteligencia artificial y automatización ya no es una tendencia futura, sino una necesidad presente para las empresas que quieren competir, escalar y operar con mayor agilidad.  En JumpCube seguiremos impulsando la innovación empresarial desde Latinoamérica hacia el mundo, combinando experiencia en IA, automatización, low-code y buenas prácticas sobre AWS para ayudar a más compañías a transformar sus procesos y acelerar su crecimiento. Este reconocimiento es también un logro de nuestros clientes, aliados y equipo. Gracias por confiar en JumpCube para construir el futuro de la productividad empresarial.

In a global environment where digitalization sets the pace for corporate survival, artificial intelligence (AI) has moved beyond being a future promise to become the cornerstone of competitiveness, efficiency, and business sustainability. In Latin America, this landscape is increasingly dynamic. According to a Morning Consult study for IBM, more than a third of companies in the region are already planning strategic investments in training and developing their workforce to adapt to these new tools. This trend responds to a pressing need: organizations must incorporate technologies that not only optimize their internal processes but also strengthen their responsiveness to a market that demands constant agility. In this context, JumpCube has emerged as a regional leader. In just two years, the company, specializing in artificial intelligence solutions, has demonstrated that applied technology can radically transform business operations across multiple industries.

Artificial intelligence has ceased to be a futuristic promise and has become a concrete tool for business transformation in Latin America. The results of companies that have incorporated this technology show tangible advances in efficiency, competitiveness, and sustainability, in a regional context marked by the need to adapt to increasingly digital and demanding markets. A recent study by Morning Consult for IBM reveals that more than a third of companies in the region plan to invest in training and development of their human talent, a clear sign that digital transformation depends not only on technology but also on the preparation of the people who operate it.

Processing 15,000 invoices per month in weeks, rather than months, is now possible for some Latin American SMEs. This is according to Mauricio Lince, co-founder and CEO of JumpCube, a leading US company in artificial intelligence applied to business, which reports reductions of between 40% and 50% in operating costs and up to 90% in manual effort in critical processes such as invoicing, customer service, and data analysis. Among the most notable examples, a logistics company has projected savings of 45% in processing more than 15,000 invoices per month, thanks to the complete automation of its accounting processes. Meanwhile, a dental clinic manages 190,000 contacts or leads per month using almost half the resources it previously required, allowing it to reinvest the savings directly in advertising and business expansion.

Amazon Web Services (AWS), Amazon's cloud services division, awarded the AWS AI Competency certification in Agentic AI to JumpCube, a US-based technology company with operations in Colombia and other Latin American markets. This recognition is part of AWS's global competency program, which evaluates organizations that develop and implement artificial intelligence solutions in enterprise environments. The certification validates technical aspects, real-world use cases, and best practices related to the security and responsible use of these technologies. With this achievement, JumpCube becomes the second company in Latin America to obtain this distinction and the first in the Northern Latin America (NOLA) region and Mexico to reach this level within the program.